, you have to be careful what you change. When you have thousands of members, like we have on Mr.
Yasmine vox mr skin skin#
Skin we were able to immediately put into Mr. When we launched, we made significantly more money in the first two months than we did in the first two months of Mr. but at the same time I realized we have the best group of employees we've ever had, and we realized we had an opportunity: Who has better infrastructure, better knowledge, better everything than we do? The only difference is grabbing male nudity instead of female. that the thought of another site was overwhelming. We have nudity on 22,000 actresses - we have a ton of content.
Yasmine vox mr skin tv#
I already had six or seven people constantly going through movies, TV shows, etc. We've had this thing going, we're great at it, no one comes close on female celebrity nudity. Man, a site focused on male celebrity nudity.įor 14 years we've had. I've kept working to build on my strengths while letting others play to their strengths. My strengths are knowledge of the topic and PR. Be ready to let go of work and give it to experts. I wasn't good at grabbing clips and photos, so I found people who were experts. I'm not a great writer, so in time I got writers involved. Don't assume you know what all your strengths and weaknesses are from the outset. The big thing I had to do was learn where and when I needed help. So how did you transition from a solo "skintrepreneur" into a larger business? That way they come across natural, unforced. The people who represent their brands best don't see representing their brand as what they do. I don't have to fake an interest or an enthusiasm. The key is to simply believe in yourself and then be yourself. I didn't have to become someone I wasn't. When you hear me talk on the radio it's the same as if you meet me at a party.
I just went with my natural personality, not some persona. (As I recall, your kids are "skinfants.") How did you develop your PR persona? You've been on national programs, you've been on Howard Stern a number of times and you definitely have a distinctive style. Related: Building a Sustainable Brand - One Thoughtful Step at a Time One of the reasons we've done so well is because we get the brand out there so consistently.
Yasmine vox mr skin free#
That's free publicity for us the only expense is my time. I probably go on 10 to 15 shows a week promoting what's new. In terms of marketing the site, the formula is to put myself out there and be the expert. What we do is mainstream, so we work with advertisers who maybe aren't as uptight. Still, there isn't hardcore porn in mainstream movies. Procter & Gamble is not going to advertise on our site. It's not like you're running cute puppy clips. Still, the nature of the content has to create marketing challenges. Why wouldn't a studio love that kind of publicity? I don't know how many times I've spoken about the great nude scenes on Banshee. And when I go on TV or radio and promote something on our site, a lot of people hear it.Īnd we're always positive. Over time we've had 70 or more studios send us screeners simply because we get millions of monthly visitors. Besides, they must feel nudity sells tickets or else they wouldn't have nudity in their movies. which I think is silly since you help promote their movies. I have a friend who says the studios must hate people like you. tons of editorial content that supports the pictures and clips. The website has links to hundreds of stories we've done on the actresses, their bios. That's why we create a massive amount of editorial content. Does that create problems with the studios, like with rights issues?īefore I launched I went to an intellectual property attorney and basically asked, "How do I make sure we don't get sued or shut down?" She said the site had to be a review site: provide news, criticism and reviews and ensure the clips support the expertise. We don't run a porn site we're an R to NC-17 rated site. He said, "You're the first guy who didn't make me feel sleazy and dirty for being interested in nudity." That's the premise we started with. I launched in August of 1999, and a week later a guy sent me an email. Your branding has a lighter, more playful vibe.
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